Pierce Dargan of Equine MediRecord tells us about improving animal welfare.
First of all, how are you and your family doing?
Pierce Dargan: My family has been going through ups and downs like most families. I think it is important to focus on and celebrate the positives. I was very happy to become an uncle for the first time with my brother Garrett and his wife Melissa having their first child, my niece Rayleigh Dargan. Also, I got engaged to my partner of eight years, Alexandra May, so there are lots to be thankful for celebrating soon.
Tell us about you, your career, and how you Equine MediRecord.
Pierce Dargan: When I first left high school, I was very much focused on sports. I won a rugby scholarship to Trinity College Dublin, where I completed a Bachelor’s in Political Science and History while a member of the Trinity Rugby Team, which won an all-Ireland 7s title in 2012. I was part of the Irish Universities team that played against England in 2016. I subsequently went and played with the professional Irish and European Champions, Leinster’s, Development team, and then the US professional rugby league, which is now called Major League Rugby, for the Ohio Aviators.
After playing professional rugby for a couple of years, I returned to complete my studies. It was while studying for my Masters in Business and Management at Trinity that I had the idea that led to the development of Equine MediRecord. My family has been involved in the equine industry for at least five generations, so the topic of ensuring animal welfare and anti-doping compliance was something that I knew a lot about. I had spent time on my family’s farm ensuring compliance to the rules and helping complete the paperwork that took a lot of time, and you were always worried that it might be lost or damaged as it used to be all done on paper. When I was going back and forth to college, it was hard to keep on top of it as I was not always there to help, and I thought there must be an easier way, and that is how I started my business.
How does Equine MediRecord market its product/services online?
Pierce Dargan: We use a number of channels for marketing our platforms and services online. This includes marketing across a number of social media platforms, including Twitter, Facebook, Instagram, and LinkedIn. We try to be featured in online publications to help knowledge about our services, platforms, and mission, to help improve equine welfare, and to become more universally known. However, given we are in a traditional industry, most of our marketing is done through traditional channels as that is where our customers are, and we find the largest return. I know this will change in the coming years, but for now, traditional industry publications are what our customers engage with most.
To read the full interview visit the Tubetorial website here.